A Message From
John D. Roba, Founder

Welcome to Roba & Associates where the "Spirit of Success" is built into everything we do. From the products we choose to represent to the manner in which we educate our customers about those products, our company is committed to promoting excellence within the industries
we serve.

  • Our Philosophy
  • Our History
  • Our People
Untitled document

The unique marketing orientation of Roba & Associates sets the company apart from others in the industry. Education is the essential ingredient in the sales and marketing success of the company.

"Spirit of Success" seminars are conducted throughout the region on an ongoing basis to help our customers better understand and use the products that we represent and sell. Advertising and promotional materials are continually developed to help generate interest and excitement about new products and new applications.

We are constantly anticipating the future of the industry and often begin a year or more in advance to bring our customers the products they will need down the road. Keeping pace with the latest trends in the market, knowing what our customers will want and when they will want it, providing educational and promotional support materials and selecting products of the highest caliber, is all part of the progressive marketing that distinguishes Roba & Associates from other Manufacturers' Representatives in the industry.

In 1960, John started working the retail side of this industry by owning a camping store. John had developed a strong sense of what worked in the industry and what consumers wanted. He observed the potential for tremendous growth within the Recreational Vehicle and Manufactured Housing Industry as more and more suppliers continued to enter the market.

He saw an expressed need in the marketplace for a professional organization to serve as a clearinghouse between the numerous and varied suppliers entering the industry and the dealers & distributors who worked to bring products to the end user.

In 1970, Roba & Associates was established to meet that need. As Manufacturers' Representatives, the company worked with distributors and manufacturers to insure an orderly flow of products and information to the consumer.

Today, Roba & Associates also provides assistance to the dealer and distributor with inventory control, catalogs, pricing information, advertising and sales promotion and continues to be a leader in the industry.

At Roba & Associates, no product line will be endorsed unless it conforms to strict guidelines for performance and marketability. Through market research and thorough knowledge of the products we choose to represent and sell, Roba & Associates stands behind each and every item with confidence and pride.

As our family-owned and operated company enters its second generation, we have carried out the commitment to quality upon which the company was founded. Our staff takes personal pride in knowing that our product lines represent the best possible solutions to problems that arise for the end user.

At Roba & Associates, we do not believe in fancy titles or false promises. Our approach is simple and straightforward: Our staff works together as a team to make certain that our customers have all the support we can possibly give them.

The "Spirit of Success" is a way of doing business in which extraordinary effort and no-nonsense commitments to quality are all in a day's work. The success of our business becomes a possibility only when we have done everything within our capabilities to ensure the success of our most valuable asset our customers.